These days, a lot of business organizations and website owners are opting for email newsletter applications for reaching out to potential customers. How do you communicate with your customers and users? One of the popular ways to use a marketing platform that lets you send emails to your users. Most platforms offer FREE emails to up to 2000 users per month. However, you need to spend more to send more, and the cost can go high. Managed marketing email solutions are expensive. And, if you are looking for a cheaper solution, then the following self-hosted email software will save you $$$. If you are still wondering what is self-hosted – you will need to host the email platform on your server. Typically, you’ll be given software that can be installed on a VPS or cloud VM. Installing them is not a difficult task. Most of them provide explicit instruction, and by following that, you should be able to get your self-hosted email platform ready in less than one hour. Switching your campaigns to self-hosted services can save thousands of dollars, which is why many organizations are actively opting for it. Let’s explore them…
Sendy
Sendy is one of the popular solutions to send a bulk email at a much cheaper cost. Highlights
You get all basic features including Campaign builder, Reporting, Automatic Bounce Handling, Auto-responder, Complaints, Unsubscribe, Statistical Graph, etc.You can create separate accounts for your clients and ensure that they online get a view that is required for them instead of displaying all the listsIt has an email filtering list. If an email does not exist, it is automatically cleared off from the list the next time
In the latest version of Sendy, they have introduced setting a custom domain for the brands and the following features.
Get notified when someone subscribes to the list. Earlier it was only possible with Zaiper integration.Create a suppression list of emails if you never want to send them.Housekeeping to clean inactive or unconfirmed subscribersBlock domain if you don’t want to send emails to them anymore
Sendy 4 got a fresh new look. If you are an existing customer using an earlier version, you can upgrade for only $29.
MailWizz
MailWizz is one of the complete self-hosted email marketing systems available today. Written in modern PHP and using MySQL as its database, it can run in any web hosting account. MailWizz makes email marketing accessible to everyone as simple as possible. It is suitable for both experts and beginners. Highlights You can start your email marketing business as a SaaS. Check out the features page to find out more.
Mailtrain
Mailtrain is a newsletter application and mail listing app built on top of Nodemailer, Node.js & MySQL under a GPL v3 license. It is a great tool that offers automation and analytics and works well for large mailing lists of millions of subscribers. Highlights The great thing is it’s FREE.
NuevoMailer
NeuvoMailer is a feature-rich self-hosted e-newsletter and email list management system which comes with autoresponder software. You can access all the features of NuevoMailer for a one-time license fee. It is a cost-effective tool mainly aimed at small and medium-sized enterprises. Highlights
You can manage unlimited subscribers and mailing listsIf you find any inactive or dormant subscribers, you can remove themNuevoMailer supports single and recurring email campaigns, drip campaigns, and triggersYou can generate custom landing pages, build a form and keep a check on your progress by tracking real-time reports and chartsNuevoMailer is easy to use and learn
Dada Mail
Dada Mail is an open-source email and list management tool written in Perl. Dada Mail was introduced in January 2000 as Mojo Mail under GNU General Public License. Highlights
Since Dada Mail is browser-based, the main part of the program runs as a simple CGI script rather than a daemon process. So the overall security is improved.Individual subscribers can edit their profiles based on preferencesYou can send emails in batches, ensuring that the host doesn’t get showered with a huge number of emailsApart from an email address, you can create form fields for acquiring other information about your subscriber like first name, last name, city, etc.You can also capture the content of a particular URL and send it to users in your subscriber list
MoonMail
MoonMail is another platform for sending email marketing newsletters that offer unlimited campaigns and unlimited subscribers for a reasonable price. Highlights
One of the prime reasons for MoonMail to be included in this list is its straightforward User Interface. You can use a demo account to understand how MoonMail works. Its dashboard predominantly displays a graph showing the results of the previous email campaign along with several other self-explanatory tabs.You can easily create beautiful email templates using the built-in Bee Editor Plugin and Template libraryMoonMail’s live chat support currently supports ten languagesIts Email validation tool can help you in finding invalid email addresses from your lists
Octeth
Octeth is a feature-packed email marketing software from the founders of Sendloop, which has over 4000 clients in around 80 countries. Highlights
You can log activities for your subscribers, use their data such as their name, age, address, etc., and even set up autoresponders.You can seamlessly generate forms using their form designerWith Octeth, you get subscription and unsubscription alerts through emails as well as pingYou can use their wizard to design your email as well as save it as a templateOcteth lets you set up autoresponders for sending regular emails to your subscribersAfter integrating Octeth with PreviewMyEmail, you can test your email design on more than 4o email clients
Mautic
Mautic is available in two flavors – self-hosted and cloud-based. You can download the self-hosted version from Mautic.org and then follow the essential setup guide for its configuration. Highlights
It is open-source and has an active communityIt is quite easy to install and has minimum server requirementsYou can create contacts and segment themApart from creating email campaigns, you can also create landing pages and formsSince it is open-source, new features and enhancements are regularly introduced
Mautic is FREE.
Conclusion
I hope the above solutions help you to build your own email marketing solution to save $$$. If you are not confident in managing, you may alternatively try cost-effective platforms.
